Sinag Coffee Roastery
Sinag Coffee is a branding project rooted in the belief that coffee creates change. From roastery to cafe, every detail was designed to honor the Mangyan farmers and the direct bond between a sustainable brew and the community.
Logo Design
When the owner of Sinag Coffee approached me, I saw more than just a coffee brand; I saw a vital mission rooted in "Pag-asa Sa Bawat Tasa" (Hope in Every Cup). They needed a visual identity that could bridge the gap between the Mangyan indigenous farmers in the mountains of Oriental Mindoro and a modern specialty market.
As a Visual Artist, I felt a deep responsibility to honor this journey through intentional design. I focused on these three pillars of the story:
Elevating the Heritage: I crafted a visual language that respects the generations of Mangyan farmers who, for decades, lacked access to fair prices and transparent markets.
Visualizing the Process: Every element was designed to reflect their L.E.T.S. Brew philosophy—ensuring that the local, ethical, traceable, and sustainable nature of the beans was visually evident.
Bridging the Gap: My goal was to create a composition that translates the hand-picked cherry-to-roaster process into a striking, human-centered brand that resonates with coffee lovers worldwide.
